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Practical notes on performance-based lead generation, interested customers, and outbound that earns a reply.

Illustration of emails flowing into a funnel, with a few highlighted replies coming out as interested customers

performance-based lead generationcold email21 October 2026

What is performance-based lead generation? (And what counts as an interested customer)

Performance-based lead generation means you only pay for interested customers, not for activity. Here's how it works and how it compares to a retainer.

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